Rex Vehicles needed a website that reflected the quality, precision and specialist nature of their temperature-controlled vehicle conversions.
Their previous online presence did not fully capture the scale of their expertise or the level of detail involved in their conversions. Rex required a website that could communicate trust, technical capability and industry experience in a way that felt clear, professional and easy for customers to navigate. They used a personal designer to re-brand and draw up the initial layout for the new site.
Rex work with a wide range of clients, each with very different vehicle requirements. Some customers know exactly what they need, while others require guidance around the right conversion, specification or temperature-controlled setup for their operation.
This meant the website needed to support both types of customer journey.
The key challenge was creating a structure that made the core services easy to understand, while also giving Rex space to showcase the breadth of industries they serve. The site had to explain services such as vans, bodies, specialist builds, repairs and aftersales support, while also giving individual sectors their own dedicated content areas.
The goal was to make the website feel practical, confident and commercially useful - not just a brochure site.
We built the website around clear navigation, strong service-led content and industry-specific journeys.
The main structure separates the site into key areas including What we do, Who we work with, and What we are about. This allows visitors to quickly find the most relevant information, whether they are looking for a refrigerated van conversion, a specialist vehicle build, repair support or examples of previous work.
The homepage was designed to immediately position Rex as a specialist provider of temperature-controlled vehicle conversions, with a clear message around engineered solutions for temperature-sensitive transport. Supporting content then explains their consultation-led approach, their manufacturing capability and their commitment to delivering high-specification vehicles on time and on budget.
We also helped create dedicated service sections for vans, bodies, specialist builds and repairs, giving Rex a platform to explain each area clearly without overwhelming the user.
A major part of the project was making sure the website gave potential customers confidence in Rex before they made contact.
To do this, we placed emphasis on the reasons customers choose Rex, including vehicles built to specification, strong communication throughout the build, clear lead times and aftersales care. These points help show that Rex are not simply converting vehicles - they are supporting customers through a full process from consultation to delivery and ongoing maintenance.
One of the most important parts of the build was creating clear pages for the different industries Rex serve.
Rather than forcing every visitor through the same generic service page, the website gives specific sectors their own route into the content. This includes areas such as art dealers, butchers, caterers, fishmongers, frozen and ice cream suppliers, greengrocers, hazardous materials, pharmaceutical, wholesalers, fleet operators and dealerships.
This structure helps with both user experience and SEO.
It allows customers to instantly recognise that Rex understand their industry, while also giving search engines clearer content around the different types of temperature-controlled vehicle conversions Rex provide.
The finished website gives Rex Vehicles a much stronger digital presence.
It clearly communicates who they are, what they do and why customers should trust them with specialist temperature-controlled vehicle conversions. The site is structured around real customer needs, making it easier for visitors to understand the service, explore relevant industries and get in touch with the team.
The result is a professional, practical and scalable website that supports Rex’s sales process and gives them a stronger platform for future growth.
From service pages and sector-specific content to case studies and clear calls to action, the website now reflects the quality of the work Rex deliver every day.
Apex Digital took our out dated site and completely re-imagined it. We needed it up and running ASAP and they delivered our goal within the limited time frame. We have plans to add more pages to the site and will definitely be using these guys to do that.
Apex Infinity Digital Limited is registered in England & Wales as a Limited Company, No. 16796196.
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